Breaking Creatives: A New South West Series

By Katie Stote

Would you consider yourself a Creative? Do you produce creativity in your day to day life or career? Are you interested in the local creative economy in your area? If you answered YES to any of those questions, Breaking Creatives is the series for you. If, by some small chance, you didn’t answer YES, Zoe Bloss’ new YouTube series Breaking Creatives will inevitably change your mind.

On the 1st of November a new interview series, Breaking Creatives, will be gracing the world of YouTube. As its title suggests, the series is a celebration of creativity which is hidden in some of the most unlikely places. We sat down with Devon based actor, youtuber and, most importantly, creator of the Breaking Creatives series, Zoe Bloss, to find out more about the series and what inspired her to begin her challenging and innovative project.

Each episode of the Breaking Creatives series features one self-starting creative who is, as Zoe passionately describes, “making waves in their industry”. Each interviewee either works in a creative industry or uses creativity in their career. When asked what inspired her to begin the series, Zoe explained,

“I started the series to try and begin a discussion about the creative economy and the value of having a strong creative economy; I really don’t think we value creativity in the right way. I see creativity in every industry, not just in creative jobs.”

Through interviewing people from a broad range of careers ranging from poets and photographers to STEM and music industries, Zoe aims to demonstrate that creativity is a versatile and useful skill to have, develop and nurture.

However, the Breaking Creatives creator isn’t only highlighting how creativity is imperative for a variety of industries; she is also hoping to inspire the next generation of creatives. After reading an abundance of articles about the lack of access for creative subjects in schools, Zoe decided to try and help creative students who may be feeling anxious about their future prospects.

“I worry about the lack of access to a wide range of subjects in schools. It’s not necessarily their fault, it’s just the situation we are in right now. Sometimes, if you see someone who has similarities to you, doing something that you are interested in doing, that can be a really big motivator. If I could just show people that these really cool people exist, then that’s amazing. The normal jobbing creatives are out there, making it happen for themselves, they’re everywhere and we just don’t necessarily know about them. So, we just need to show young people there are these really cool people, who aren’t necessarily in the well-known creative hubs and cities, doing these really cool things for themselves, by themselves; then maybe their goals will feel that much more attainable.”

Zoe Bloss, creator of Breaking Creatives

For Zoe, it was imperative to shine a light on creatives from as wide a variety of locations as possible. Her passion to inspire people from all locations and backgrounds is so strong that, during the interview process, she has travelled by car and train over 600 miles without any financial funding or support. She explained:

“It was so important to me to not just have people in London. I’m so glad I’ve got Hadeel Ayoub who is in episode two, she is incredible, but she is the only one based in London. I wanted to get as much variety as possible. I don’t know if I’ve fully achieved that yet, but that was really important to me.”

Hadeel Ayoub, who features in episode 2 of Breaking Creatives

Breaking Creatives also highlights an incredible sense of community which can be found within the creative economy. At a time when it is easy to feel more disconnected and fearful of each other than ever, Breaking Creatives reminds us of the beauty of mutual trust and support. The project wouldn’t have been possible without trust; the interviewees had to place trust in Zoe that their work would be handled with respect and sensitivity, whereas, Zoe, travelling to their towns and cities, was trusting that each creative would be as kind and generous with their time as she hoped.

Breaking Creatives is more than a YouTube series. It’s an inspiring celebration of creativity in its most incredibly varied forms, of working hard for more than monetary gain and supporting strangers without seeking anything in return. Zoe is hoping to continue her inspiring work on Breaking Creatives; creating more content for you to enjoy and giving creatives across the country some much deserved recognition.

To find out more about the series, head to Zoe Bloss’ YouTube Channel, ‘Blossom Bite‘. The first episode of Breaking Creatives will be uploaded on the 1st of November 2019.

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